A cutting-edge website is a surefire way to get eyes on your business.
That’s not to say that every law firm needs a state-of-the-art design. But if you’re looking to attract a hip clientele, or if aesthetics are part of your M.O., you need to keep up with the latest web design trends.
Don’t worry, we’ve got you covered. Here are 3 of the hottest trends in web design that you should pay attention to in 2023.
1) Single-page design
A one-page website won’t be a fit for every business. The more information you need your customers to know, the less feasible this kind of web design is.
Still, for a portfolio or a simple business site, a one-page design encourages users to pay attention. The above example is a portfolio stuffed with interactive elements and easter eggs. You could spend hours fiddling with the site—and before you know it, you’ll be wondering what else this designer can do.
2) Brutalism
Most businesses don’t want to be associated with a word like “brutal.” Don’t worry; brutalism is just a design movement based around stark utilitarianism. It emphasizes sharp edges, raw materials, and singular colors.
Brutalism is great for hip businesses because it’s both trendy and economical. The lack of flourishes means websites run faster and require less upkeep, while still attracting new eyes to your business. In the above example, Screen Slate targets the modern hipster, which is perfect for the NYC-based film nonprofit.
3) Virtual and augmented reality
If you’re a web designer, you might already be hyperventilating about this section. Designing immersive worlds and AR experiences is outside the purview of most web designers, but that could be changing.
Companies like Meta are pushing immersion as the next frontier of the internet. While it may never be a one-size-fits-all solution, it has plenty of utilities for business. In this example, the University of Sydney offers an immersive 360º virtual tour of their campus, complete with audio.
If you want a chic website, starting your own trends is just as important as keeping up with the latest ones. Anything from art history to TikTok could provide inspiration for your truly cutting-edge website.
